During the pandemic I started working from home, right as I turned 50 — and my skincare quietly fell away. A year later I found neck wrinkles and dark spots I’d never seen. Then I visited Korea, where my friends and relatives, some older than me, glowed.
Standing overwhelmed in Olive Young, I realized how many women feel exactly this: curious about K-beauty, but with no idea where to start. So my daughter and I built KLifeBridge to be the guide I wish I’d had.